ProRataAI Secures $40M Series B to Launch AI Publisher Tools

ProRataAI has raised $40 million in a Series B funding round led by Touring Capital to accelerate the rollout of Gist Answers, an AI-as-a-service platform that empowers publishers to embed custom AI search, summarization, and recommendation features into their websites. The platform, which is currently supported by over 700 publishers globally, allows media organizations to maintain control over AI interactions with their content, fostering deeper user engagement and creating new revenue streams through a 50/50 ad revenue-sharing model. Gist Answers complements ProRata's advertising solution, Gist Ads, which places native, conversational advertisements alongside AI-generated answers, aligning with user intent and driving incremental revenue. This funding brings ProRata's total capital raised to over $75 million since its founding in 2024, reflecting growing investor confidence in ethical AI tools that respect and compensate content creators. Industry leaders like The Atlantic have expressed support for ProRata's approach to ensuring journalism reaches audiences in trusted ways. ProRata's initiative forms part of a broader movement toward licensed and ethical use of content in generative AI, contrasting with other AI companies' licensing strategies and emphasizing fair monetization for publishers.