Nintendo Withdraws Advertising from Fuji TV Amid Sex Scandal

Nintendo has decided to withdraw its commercials from Fuji Television due to an ongoing sex scandal involving Masahiro Nakai, a prominent host and former boy band member. The move comes as part of a broader boycott, with around 50 companies, including major brands like Toyota, pulling their advertising from the station following allegations that Nakai sexually assaulted a woman during a company dinner. Nakai reportedly paid a 90 million yen out-of-court settlement to the victim, which has sparked public outcry and raised questions about the culture at Fuji TV. The channel's president admitted to prior knowledge of the incident but did not disclose it publicly, prompting further backlash. Nintendo's decision aligns with its family-friendly image, as the company aims to distance itself from the scandal. The commercial slots previously occupied by Nintendo will now be filled with public service announcements from AC Japan.