IKEA Launches Smartphone Mini Beds in UAE to Promote Screen-Free Sleep

IKEA has launched a unique "smartphone bed" called the Phone Sleep Collection in the United Arab Emirates, designed to encourage users to reduce nighttime phone usage and improve sleep quality. This ultra-miniature bed, equipped with an NFC chip, tracks how long a phone rests on it through the IKEA UAE app, rewarding users with a voucher if they achieve seven consecutive nights of at least seven hours without using their phone. The initiative aims to combat the negative effects of screen time before bed, such as delayed REM sleep and disrupted circadian rhythms, by promoting a physical ritual to replace end-of-day scrolling. Although currently exclusive to UAE customers who spend a minimum amount at IKEA, the campaign has garnered significant interest, with potential plans for expansion to other countries. This playful yet practical device addresses health concerns linked to screen exposure and offers a tangible incentive to foster healthier bedtime habits. IKEA's approach reflects a growing market trend of creative solutions to reduce digital distractions and promote better sleep habits.