Meghan Markle’s As Ever Wine Faces Stock Shortages Amid Growing Demand

Meghan Markle's lifestyle brand As Ever, known for its rosé wine, is facing significant challenges with supply shortages, causing products to sell out within minutes despite high consumer demand. Experts suggest that the brand could benefit from adopting strategies used by Kylie Minogue, whose wine business thrives due to broad supermarket distribution and affordable pricing across multiple countries, contrasting with Meghan's limited online-only sales and high pricing. Meghan's marketing efforts have been criticized as lacking digital engagement, with minimal recent social media activity, which hampers brand visibility and growth potential. While the Duchess has found success carving out a niche with her American Riviera Orchard lifestyle brand, uncertainty persists, including the uncertain future of her Netflix deal and ongoing tensions with the Royal Family. Additionally, her media ventures, including Archwell Productions, appear to struggle with direction and impact, and a rumored attempt to join The View as a panelist was reportedly declined. Despite these setbacks, Meghan's new wine release continues to generate excitement among fans, indicating a loyal following eager for her next steps.