UK Pubs Ration Guinness Amid Shortage

UK pubs are facing a Guinness shortage, leading many to implement rationing measures such as requiring customers to purchase additional drinks before being allowed a pint of the popular Irish stout. This unprecedented demand, which has surged by over 20% in the past year, is partly attributed to the influence of social media and celebrity endorsements like Kim Kardashian. Diageo, the company behind Guinness, has imposed an 'allocation limit' on keg supplies to manage the shortfall. Pubs like The Old Ivy House in Clerkenwell have run out of stock despite rationing efforts, highlighting the widespread impact of this shortage during the busy festive season. The phenomenon has seen Guinness overtaking other draught beers in popularity, marking a significant turnaround for the struggling pub industry.