Williams Racing Becomes Atlassian Williams Racing in Historic Partnership

Williams Racing has officially changed its name to Atlassian Williams Racing following a major partnership with Atlassian, marking the largest sponsorship deal in the team's 48-year history. This collaboration will see Atlassian serve as the team's title, technology, and collaboration software partner, aiming to enhance teamwork and modernize Williams' infrastructure. Team principal James Vowles emphasized the significance of this partnership for the team's ambitions to return to competitiveness in Formula 1. Alongside the sponsorship announcement, Williams has signed drivers Carlos Sainz and Alex Albon, hoping to improve their performance in the upcoming season. The team's rebranding reflects a strategic move towards revitalization as they prepare for new regulations set to change the competitive landscape in 2026. A special livery celebrating the new partnership will be unveiled at an upcoming event, with the official race livery to follow shortly after.