IndyCar Sees 27% Viewership Rise on Fox in 2025 Season
IndyCar Sees 27% Viewership Rise on Fox in 2025 Season

IndyCar Sees 27% Viewership Rise on Fox in 2025 Season

News summary

The 2025 NTT IndyCar Series, broadcast exclusively on FOX Sports for the first time, saw a significant surge in viewership, averaging 1.362 million viewers, marking a 27% increase from 2024 and the highest audience since 2008. FOX's strategy to air every race on broadcast TV, as opposed to NBC's partial cable coverage, contributed to broader exposure and audience growth, with notable increases in younger demographics and female viewers. The season finale at Nashville Superspeedway attracted 1.142 million viewers, a 136% jump from the previous year, while the 109th Indianapolis 500 garnered 7.088 million viewers, the most-watched in 17 years with a 41% increase over 2024. FOX Sports CEO Eric Shanks and Penske Entertainment CEO Mark Miles expressed optimism about the partnership's future, citing the season's successes and ongoing projects to sustain momentum. IndyCar President Doug Boles highlighted improvements in production quality and engagement, underscoring the partnership's role in driving continued growth. Overall, the 2025 season marked the largest audience growth of any sport averaging at least one million viewers, signaling a strong outlook for IndyCar's future on FOX.

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