Reliance Consumer Launches Campa Cola in UAE Market

Reliance Consumer Products Ltd (RCPL) has launched its iconic soft drink brand Campa Cola in the UAE at Gulfood 2025, marking its first entry into the region. This move follows RCPL's acquisition of Campa Cola in 2022 and its successful revival in India in 2023, aimed at tapping into the nostalgia of Indian expatriates and appealing to local consumers. Partnering with Agthia Group, a prominent F&B company in the Middle East, RCPL intends to leverage Agthia's distribution network and market expertise to reintroduce Campa Cola and its variants, including Campa Lemon and Campa Orange. Ketan Mody, COO of RCPL, emphasized the long-term investment in the UAE market and the brand's potential for growth, while Agthia's CEO highlighted the strong connection Campa Cola has with the Indian community. The brand's relaunch signifies a revival of a legacy that resonates with consumers, aiming to rekindle cherished memories from its peak popularity in the 1970s and 1980s. The initial product range will feature updated packaging and competitive pricing to attract a new generation of fans.