Dubai Chocolate Craze and Single‑Origin Microbatch Rise
Dubai Chocolate Craze and Single‑Origin Microbatch Rise

Dubai Chocolate Craze and Single‑Origin Microbatch Rise

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Beyond Good, founded by two former Peace Corps volunteers, has launched a Microbatch Collection of single‑origin, organic heirloom dark chocolate bars made in Madagascar and Uganda that pay farmers fair wages and support regenerative agroforestry. The small‑batch line includes 72% Candied Ginger, 72% Sea Salt & Nibs, 72% Vanilla Bean and 70% Rum Raisin, selling for about $8–$9 per 2.12‑ounce bar at Whole Foods and beyondgood.com. Separately, the Dubai chocolate movement, which began with Fix Chocolatier in 2021 and exploded on social media by 2023, features a thick milk‑chocolate shell filled with creamy pistachio (often tahini) and crispy kadayif and has diversified into croissants, milkshakes, dates, roasted nuts, cakes, ice cream and luxury 24‑karat‑gold bars. Major retailers and chains—from Trader Joe’s, Costco and Walmart to Lindt, IHOP, Baskin‑Robbins and QVC—have adopted or experimented with Dubai‑style products, driving higher pistachio demand and suggesting sustained consumer interest in both ethically sourced single‑origin chocolate and maximalist, texture‑forward confections.

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