The 60th anniversary of the James Bond film 'Goldfinger,' which premiered on September 17, 1964, highlights its significant impact on the franchise and film history. The 1937 Rolls-Royce Phantom III, chosen by the villain Auric Goldfinger, symbolizes luxury and ingenuity, playing a crucial role in Goldfinger's gold-smuggling operations. This model, the last developed by Rolls-Royce founder Sir Henry Royce, featured a powerful V12 engine and was adorned with coachwork made of two tons of 18-carat gold. The film also introduced the iconic title song performed by Shirley Bassey, setting a standard for future Bond themes. 'Goldfinger' not only broke box office records but established lasting elements of the series, leading to the phenomenon known as Bondmania. It remains a cornerstone of the franchise, influencing storytelling and character development in subsequent Bond films.