Netflix co-CEO Ted Sarandos highlighted the streaming platform's significant investment in British content, spending over $6 billion since 2020, making the UK its largest content market outside the U.S. He noted that British-made shows have dominated viewership on Netflix in 2024, with the thriller 'Fool Me Once' leading with 108 million views. Sarandos praised the UK's creative talent, citing the success of 'The Crown,' which redefined storytelling in television and became a hallmark of prestige TV. Additionally, Sarandos discussed the controversy surrounding 'Baby Reindeer,' which is facing a lawsuit for alleged defamation, while acknowledging its popularity and recent Emmy wins. Netflix continues to produce more than 100 shows in the UK, underscoring its commitment to the region's creative industry.