Indian Influencer Governing Council Transforms Creator Economy Oversight

India's creator economy is rapidly evolving, marked by the formation of the Indian Influencer Governing Council (IIGC) which emphasizes mediation and education over strict enforcement to regulate the growing industry. Supported by major tech companies like Google and Meta, the council has expanded swiftly, aiming to create a neutral ecosystem for creators, brands, and audiences amid fast-paced growth and controversies. The Indian creator economy, with over 3.5 million creators and a market valued at $228.9 million in 2023, is transforming creators into entrepreneurs who manage their brands much like traditional businesses. This shift mirrors global trends where creators, exemplified by figures like Michelle Khare, operate production companies and treat their content as premium products. Meanwhile, India’s broader economic ambitions focus on transitioning towards an innovation-driven economy to close the GDP gap with the US and China, leveraging its research institutions and fostering inclusive growth by tapping into underutilized workforce segments such as women and rural youth. Together, these developments highlight India’s push toward structured growth in both its digital and overall economic landscapes.