Chicago Bulls' Josh Giddey Signs Multi-Year Puma Endorsement

Josh Giddey, the Australian NBA star currently with the Chicago Bulls, has signed a multi-year, lucrative endorsement deal with Puma Basketball, marking a significant shift from his previous Nike partnership. This deal places him alongside Puma's growing roster of elite basketball athletes, including LaMelo Ball, Tyrese Haliburton, Scoot Henderson, and Breanna Stewart, as the brand continues to expand its presence in the NBA and globally. Giddey, who had been seen wearing various sneaker brands during his free agency period, will now focus on solidifying his role with the Bulls while representing Puma, with speculation about a potential future signature shoe. Last season, Giddey demonstrated strong all-around performance, averaging 14.6 points, 8.1 rebounds, and 7.2 assists per game, ranking highly in assists and triple-doubles, which enhances his profile as a versatile player. Puma's basketball division, revitalized since signing LaMelo Ball in 2020, aims to leverage Giddey's Australian heritage and rising star status to further boost its global basketball market share. While the exact contract details remain undisclosed, the partnership is seen as a major step for both Giddey's career and Puma's strategic growth in sportswear.