9th Asian Winter Games Boosts Harbin's Ice Tourism Surge

The 9th Asian Winter Games officially opened on February 7, 2025, in Harbin, Heilongjiang province, highlighting the city's rich ice and snow culture and its emergence as a leading winter tourism destination. This year's Games are notable for their sustainability efforts, featuring 100% green electricity and eco-friendly technologies. Harbin has seen a significant surge in tourism, welcoming 12.15 million visitors during the Spring Festival, which generated a record 19.15 billion yuan in revenue, and inbound tourism has nearly tripled year-over-year. The excitement surrounding the Games has also spurred interest in winter sports in other regions, notably Shanghai, where the Guojin Skating Club has reported a 30% increase in visitors. Overall, the Asian Winter Games have invigorated winter sports enthusiasm across China, reinforcing Harbin's status as a premier destination for ice and snow activities. The event is expected to further boost tourism and foster local engagement in winter sports.