NHL Considers Changes to Annual Awards Show

The NHL has announced a partnership between lululemon and Fanatics to launch a new line of premium NHL fan apparel, beginning with 11 teams and expanding to all 32 by the 2025-26 season. This collaboration, featuring NHL stars like Connor Bedard and John Tavares, aims to enhance the connection between fans and the sport through high-quality clothing available starting October 29. Additionally, the NHL is discontinuing its traditional awards show, which has been criticized for its lack of entertainment value, in favor of a new format that may include honoring players at their home arenas, similar to the NBA's approach. This change aims to create more engaging and memorable moments for award recipients and fans alike. Both developments signal a shift in the NHL's strategy to enhance fan engagement and modernize its events.