Roger Federer, Elmo Clarify On Logo in Super Bowl Ad

Roger Federer and Elmo are set to star in a humorous new commercial for the Swiss sportswear brand On, which will air during Super Bowl LIX on February 9. The ad aims to clarify confusion surrounding On's logo, which some misinterpret as 'QC'. In the playful exchange, Elmo questions Federer about the branding on his shoes, leading to a lighthearted but memorable interaction. On's Chief Marketing Officer, Alex Griffin, noted that this campaign aligns with the company's strategy to stand out in the competitive sportswear market. The collaboration with Elmo is part of a broader marketing approach, which has seen On gaining popularity, particularly in the U.S. Additionally, Elmo will feature in upcoming campaigns centered around the theme of softness.