AlcoBev India 2025 to Address Industry Challenges, Boost Exports

The U.S. liquor industry is experiencing significant challenges due to tariffs imposed on imported spirits from countries like China, the European Union, Japan, and Mexico, leading to price hikes and uncertainty for bars and consumers, particularly those seeking traditional products like baijiu. Meanwhile, broader shifts in consumer behavior are prompting alcohol brands to adapt by embracing the moderation movement, with many consumers reducing their drinking frequency and seeking out premium or non-alcoholic alternatives. Industry leaders note that non-alcoholic options are now crafted with the same attention as traditional cocktails, and major companies are investing in sophisticated zero-proof spirits. These trends reflect changing tastes, health consciousness, and generational shifts, compelling businesses to innovate and remain resilient amid global economic pressures and evolving market demands.