YouTube, CAA Partner on AI Likeness Management

YouTube has partnered with the Creative Artists Agency (CAA) to develop tools that help celebrities manage their digital likenesses in AI-generated content on the platform. Starting in early 2025, this initiative will enable actors and athletes to identify AI content featuring their faces and request its removal through YouTube's privacy complaint process. The collaboration, aimed at balancing the benefits of AI with the rights of artists, involves testing early-stage likeness management technology with CAA clients, including top athletes and award-winning actors. YouTube CEO Neal Mohan emphasized the importance of partnerships in building a responsible AI ecosystem, while CAA CEO Bryan Lourd highlighted the ethical considerations surrounding talent rights. This partnership is seen as a significant step toward empowering artists with greater control over their likenesses and addressing concerns about AI's impact on the entertainment industry.