Dale Earnhardt Jr. Joins Hard Rock as Brand Ambassador

Dale Earnhardt Jr. has become the latest brand ambassador for Hard Rock International, a partnership aimed at blending the excitement of NASCAR with the iconic Hard Rock experience. The collaboration will feature a new apparel line that includes merchandise celebrating Earnhardt's legacy, as well as exclusive menu items at Hard Rock Cafe on NASCAR race days. Earnhardt expressed enthusiasm for the partnership, highlighting Hard Rock's commitment to helping him with personal projects like his High Rock Vodka. The partnership also promises engaging experiences for fans, including a free-to-play social slot game and opportunities for face-to-face interactions with Earnhardt. The first merchandise collection is set to launch soon, with a second collection expected in June. This move strengthens Hard Rock's appeal to NASCAR fans while expanding Earnhardt's brand beyond racing.