Kate Martin, Lexie Hull Join Athleta's Power of She Collective

Athleta has announced the addition of WNBA stars Lexie Hull and Kate Martin to its Power of She Collective, which aims to empower female athletes and inspire young girls through sports. Both athletes will play a crucial role in influencing product innovations and participating in mentorship opportunities as part of their partnership. Athleta's CEO emphasized the brand's commitment to building a community that uplifts women, aligning with the growing popularity of women's sports, including record viewership for the WNBA. Hull expressed excitement about being part of a holistic partnership that goes beyond promotional activities, focusing on engaging with young girls directly. The Power of She Collective, launched in 2023, has previously included notable athletes like Katie Ledecky and Simone Biles. This initiative represents a significant step in recognizing and supporting female athletes and their contributions to sports.