Kelce Brothers Garage Beer Acquire St. Joseph Arena Football Team

Travis and Jason Kelce, NFL stars and co-owners of Garage Beer, have expanded their business ventures by acquiring ownership of the St. Joseph Goats, a professional indoor football team competing in The Arena League. This partnership goes beyond sponsorship, positioning Garage Beer as a part-owner and bringing national attention to the team ahead of its 2025 season at the Civic Arena in St. Joseph, Missouri. The Goats, formerly known as the Kansas City Goats, relocated to St. Joseph and will play home games in a recently renovated arena that includes a new scoreboard, upgraded HVAC, and enhanced seating. Team president Ted Sweeney highlighted the natural synergy between the Goats and Garage Beer, emphasizing their shared vision to represent the broader region. The Kelce brothers' involvement adds significant local excitement, with plans to incorporate live goats as part of the game-day experience. The acquisition represents a bold move into professional sports ownership by the Kelce family and their beer brand, signaling their growing influence in the sports and entertainment landscape.