Leinenkugel Brothers Fail to Reacquire Brewery

The historic Leinenkugel’s Brewery in Chippewa Falls, Wisconsin, will close permanently, with operations moving to Milwaukee, resulting in 56 job losses. The brewery, a community cornerstone since 1867, was purchased by Molson Coors in 1988, and despite efforts by former presidents Jake and Dick Leinenkugel to buy it back, Molson Coors declined the offer. The Leinenkugel brothers expressed their sadness and commitment to preserving their heritage, noting the brewery's significance to the local economy and its role in the company's history. Molson Coors stated that the decision aligns with their commitment to the Leinenkugel's brand, even as brewing operations shift. The Leinie Lodge and its pilot brewery will remain open in Chippewa Falls. This marks the end of over 150 years of brewing tradition in Chippewa Falls, although the Leinenkugel's brand will continue under Molson Coors' management.