Men's Wearhouse Launches Campaign to Revitalize Brand Image

Carter Young Altman, a designer from Michigan, is redefining Americana fashion by drawing inspiration from the Midwestern aesthetic, particularly from Detroit's strip malls and high school football culture. His menswear brand, Carter Young, is now featured on the SSENSE platform, highlighting styles like the Newman fireman’s jacket and denim shirts with western touches. Meanwhile, Brazilian-born designer Max Poglia, based in Florence, launched his brand Smoked Bone during the pandemic, focusing on fun, extravagant footwear that evokes social gatherings and playful luxury. Additionally, Men’s Wearhouse is shifting its image beyond traditional wedding attire with a new campaign aimed at modernizing perceptions of the brand and promoting its casual offerings. The campaign includes humorous commercials that showcase versatility in style for various social events. Together, these stories illustrate a dynamic evolution in men's fashion, embracing diverse influences and contemporary needs.