Saudi Arabia Launches TOURISE Global Tourism Platform

Saudi Arabia has launched TOURISE, a global platform aimed at uniting public and private sector leaders to tackle challenges such as climate change, technological disruption, and evolving traveler expectations in the tourism industry. Led by Tourism Minister Ahmed Al-Khateeb, TOURISE seeks to drive innovation, sustainability, and investment through ongoing collaboration, specialized working groups, and research initiatives. The inaugural TOURISE Summit will take place in Riyadh from November 11-13, 2025, focusing on AI-powered tourism, investment innovation, and building an inclusive, resilient tourism sector. An Innovation Zone at the summit will showcase emerging technologies, while the first TOURISE Awards will recognize sector excellence. The platform is supported by a prominent international advisory board and is designed to foster transformative partnerships and policy development for long-term industry growth. This initiative aligns with Saudi Arabia's Vision 2030, following the country's early achievement of its 100 million annual visitor target.