M&S Launches Christmas Ad Featuring Skylar Blu

Marks & Spencer has launched its 2024 Christmas Clothing & Home campaign with a festive advert featuring 10-year-old Skylar Blu from Britain's Got Talent. Set to the song 'I Believe in Miracles' by the Jackson Sisters, the 90-second ad showcases the transformative power of Christmas through the eyes of a child. Skylar discovers a magical snow globe that brings her family together in unexpected ways, leading to a series of fantastical events where gravity seems to defy the laws of physics. The advert depicts a whimsical scene where the family dances around their transformed home, embodying the joy of the season. The ad will premiere on ITV's This Morning on November 7, 2024, and carries the tagline 'Christmas Starts Here'. M&S aims to evoke a sense of hope and wonder, encouraging families to create lasting memories during the holiday season.