Adam Silver on NBA's European Expansion

NBA Commissioner Adam Silver has intensified discussions with FIBA regarding a potential expansion into Europe, contemplating either an annual tournament or a new league. These talks, which have spanned decades, are now gaining momentum following the NBA's new $76 billion media rights deal. Silver emphasized the significant opportunities in Europe, particularly given the rising number of European players in the NBA and the league's successful initiatives in China and Africa. Despite a decline in NBA viewership, Silver is optimistic about tapping into Europe's passionate fanbase. The ongoing Paris Olympics have provided a platform for these discussions, with Silver highlighting the widespread popularity of NBA merchandise among European fans. No definitive decisions have been made, but the NBA is committed to exploring these opportunities thoroughly before proceeding.