AJ Dybantsa Signs Exclusive, Historic Fanatics NIL Deal

AJ Dybantsa, the top basketball recruit in the 2025 class and projected No. 1 pick in the 2026 NBA Draft, has signed an exclusive, multi-year, eight-figure NIL deal with Fanatics and Fanatics Collectibles, extending beyond his time at BYU. The partnership centers on trading cards, autographed memorabilia, and brand campaigns, with Dybantsa featured in Fanatics' Bowman University series alongside other stars. Dybantsa, who holds additional high-profile NIL deals with Nike and Red Bull and has a $4.1 million valuation, selected BYU for its supportive environment and NBA-style development, despite offers from traditional basketball powerhouses. His decision has generated significant national attention, representing a major shift for BYU basketball. Dybantsa recently earned MVP honors leading Team USA to FIBA U19 World Cup gold. The Fanatics deal further underlines his status as one of the most marketable young athletes in sports.