Ford CEO Plans 1,000-HP Electrified Off-Road Supercar

Ford CEO Jim Farley is actively pursuing the development of a groundbreaking off-road supercar that would combine extreme performance with electrification, aiming for around 1,000 horsepower and digital sophistication. This vehicle is envisioned as a halo model priced over $300,000 with limited production, following the exclusive Mustang GTD formula, and designed to excel in challenging terrains like gravel, high-speed sand, and dirt, potentially competing in events such as the Dakar Rally. Farley emphasizes that no automaker has yet created a supercar specifically built for off-road racing, seeking to differentiate this model from existing rugged supercars like the Porsche 911 Dakar or Lamborghini Huracan Sterrato by pushing performance and capability further. The project reflects Ford’s passion for off-road performance, building on the success and enthusiasm around Raptor models and the Bronco, while also serving as a showcase for the company’s engineering and digital capabilities. Despite some skepticism and recognition of similar vehicles in the market, Farley is leveraging public interest to gain support for what may become a high-priced, limited-run showcase vehicle rather than a mass-market product. The off-road supercar concept aligns with Ford’s broader strategy of electrification and innovation, while also representing a bold statement in the supercar segment.