At Milan Fashion Week, Prada showcased its Spring-Summer 2025 collection, dubbed 'Infinite Present', featuring eclectic elements that blend nostalgia with futuristic touches. Co-creative directors Miuccia Prada and Raf Simons emphasized individuality, presenting each outfit as a 'superhero' look that encourages personal narratives and transformations. The collection included 1990s-inspired designs with S&M aesthetics, metallic accents, oversized sunglasses, and garments suspended from belts, creating a striking visual experience. Max Mara also presented its collection, intertwining themes of creativity and science, inspired by Bonnie Garmus's 'Lessons in Chemistry', and featuring a mix of traditional and modern styles. The overall atmosphere of the Milan shows highlighted a departure from conventional beauty, instead celebrating boldness and individuality in fashion. The event saw a star-studded audience, further elevating the significance of the collections presented.