Amazon Music Launches AI-Powered Search Beta for US Subscribers

Amazon Music has launched a new AI-powered search feature called "Explore," currently in beta for select Amazon Music Unlimited subscribers in the U.S. on iOS. This feature enhances traditional search by offering AI-generated recommendations, curated music collections, and deeper insights into artists, including collaborations, influences, and solo work, helping users discover related music more intuitively. Integrated with Amazon Bedrock, the feature also allows users to create AI-generated playlists that capture the essence of an artist's work, aiming to increase user engagement. Examples include searches for artists like Jelly Roll, Bad Bunny, and BLACKPINK, which highlight collaborations and influences beyond basic discography. Amazon positions this update as part of its broader AI strategy, complementing earlier initiatives like the AI DJ Maestro and Alexa+ voice assistant. The rollout is cautious, limited to about 10,000 artists initially, with plans to expand over time, reflecting Amazon's effort to offer richer music discovery while promoting its original content and responding to subscription price changes.