Dine Brands, the parent company of Applebee's and IHOP, announced the opening of its first dual-branded restaurant in the United States, located in Seguin, Texas, by early 2025. This innovative concept aims to combine the breakfast appeal of IHOP with the American fare of Applebee’s, maximizing revenue by catering to all-day dining. The shared space will feature distinct sections for each brand, a joint kitchen, and cross-trained staff, providing guests with a seamless dining experience. This venture follows successful implementations of similar dual-branded locations internationally, where they have generated 1.5 to 2 times the revenue of traditional single-brand restaurants. The move comes as Dine Brands faces declining revenues, with Applebee’s and IHOP experiencing drops in same-store sales. This strategic expansion is part of Dine Brands' effort to capture a wider customer base amidst changing consumer spending habits.