McDonald’s CEO Names Snack Wrap Favorite in Menu Tournament

McDonald's CEO Chris Kempczinski recently revealed his favorite menu item through a playful "McDonald's Menu Item Tournament" video posted on LinkedIn, where he chose between iconic items like the Big Mac, Egg McMuffin, and World Famous Fries. Despite frequently selecting fries in early matchups, Kempczinski ultimately crowned the Snack Wrap as his top choice, a surprising pick given its recent return to the menu after nearly a decade. The Snack Wrap, featuring McCrispy Strips with shredded lettuce and cheese wrapped in a soft tortilla, came back on July 10 following persistent customer demand and franchise owner discussions about preparation time. Throughout the tournament, Kempczinski made notable choices such as favoring the Egg McMuffin over the Big Mac and selecting Chicken McNuggets over fries in a tough decision. The tournament highlighted the CEO's engagement with fan-favorite items and reflected strong customer enthusiasm, as the Snack Wrap's return sparked significant increases in restaurant visits. Fans praised Kempczinski for participating in a trend usually reserved for customers and expressed excitement about the Snack Wrap's comeback and his endorsement of it as the ultimate favorite.