TikTok 'Apple' Dance Creator Sues Roblox

Kelley Heyer, creator of the viral 'Apple' dance set to Charli XCX's song, is suing Roblox for allegedly using her choreography in its Dress To Impress mini-game without authorization or compensation. Heyer claims negotiations to license the dance were ongoing when Roblox released the emote, generating over 60,000 sales and about $123,000 in revenue. She has previously licensed the dance to Fortnite and Netflix through formal agreements. Heyer seeks profits from the dance as well as damages. Roblox states it takes intellectual property rights seriously and looks forward to defending its actions in court. The dispute underscores broader copyright challenges faced by viral creators online.