Nearly 100,000 Californians Move to Texas Annually Driven by Cost

Approximately 100,000 Californians relocate to Texas annually, driven by California's high housing costs, state income taxes, and overall affordability challenges. Texas offers significantly cheaper housing—about 63% less expensive on average—and no state income tax, making it attractive for families, remote workers, and retirees. Austin and Houston, particularly Travis and Harris counties, are the primary destinations, with Austin favored by younger, educated remote workers, while Houston is gaining popularity due to its economic diversity and lower costs. Despite Austin's initial allure, some transplants have grown dissatisfied, citing cultural differences and lifestyle factors, which has contributed to Houston's rising appeal among Californians. The migration trend largely involves millennials and Gen Zers, many of whom have incomes above the Texas average and work remotely. Public figures like Joe Rogan have also influenced this migration pattern, though some followers later expressed regret about moving.