World Breastfeeding Week (August 1-7) and National Breastfeeding Month kicked off with various events and awareness campaigns globally. In Tamil Nadu, breastfeeding rates have improved due to awareness initiatives, with an increase from 54.7% to 60.2% of children breastfed within one hour of birth between 2015 and 2021. A Cleveland Clinic study highlighted that longer maternity leaves correlate with extended breastfeeding durations, suggesting the need for supportive workplace policies. Kansas Governor Kelly proclaimed August as Breastfeeding Month, emphasizing the theme 'Nourish, Sustain, Thrive.' Various medical institutions and health professionals are actively promoting breastfeeding awareness through rallies, educational programs, and public announcements. These initiatives aim to create a supportive environment for breastfeeding mothers and improve health outcomes for children.