Ford Motor Company has announced a significant shift in its electric vehicle (EV) strategy, canceling its plans for an all-electric three-row SUV due to declining consumer demand and ongoing financial losses, which have seen the company losing approximately $100,000 on each EV sold. Instead, Ford will focus on hybrid models and has reduced its EV budget from 40% to 30%, while delaying the production of its next-generation electric pickup truck until 2027. This pivot comes after the federal and state governments committed nearly $10 billion in taxpayer funds to support Ford's EV initiatives, highlighting concerns over the sustainability of the current EV market. The automaker will prioritize a new electric delivery van set to launch in 2026, along with two electric pickup trucks, while seeking to lower battery costs. Experts suggest that Ford's retreat from full electrification reflects broader market trends and changing consumer preferences, as competition intensifies with lower-cost rivals. Despite these changes, some industry analysts maintain that the downturn in EV sales may be a temporary setback rather than a long-term trend.