Chiang Mai Restaurant Criticized for 'Skinny Discount'

The Chiang Mai Breakfast World restaurant in Thailand has ignited controversy by offering a 'skinny discount' based on customers’ ability to pass through progressively narrower metal bars, with discounts ranging from 5% to 20%. This marketing tactic, which gained widespread attention after being shared by travel influencers on Instagram, has been criticized for promoting body shaming and discrimination against plus-sized individuals. While some customers find the challenge humorous, others argue it perpetuates unhealthy body image standards and humiliates those unable to fit through the smaller gaps. The restaurant has not yet responded to the backlash, but the debate highlights a significant cultural discourse around inclusivity and ethical marketing practices. The viral promotion has sparked mixed reactions online, with some defending it as a light-hearted joke and others condemning it as fatphobic. Despite the controversy, Chiang Mai Breakfast World maintains a high rating on review platforms.