Netflix Q2 Revenue Surges 16% Driven by Squid Game Final Season

Netflix reported strong second-quarter financial results, exceeding Wall Street expectations with revenue of $11.08 billion, up nearly 16% year-over-year, and earnings per share of $7.19. The streaming giant attributed its solid performance to popular releases like the final season of "Squid Game," which amassed 122 million views, as well as other series such as "Ginny & Georgia" Season 3. Despite a plateau in U.S. market share and viewing time, Netflix saw a 15% increase in domestic revenue driven by subscription price hikes and is expanding its ad-supported service to attract price-sensitive customers, expecting ad revenue to double this year. Netflix raised its 2025 revenue guidance to between $44.8 billion and $45.2 billion, citing healthy member growth, ad sales, and the weakening U.S. dollar. The company is also investing in live events like WWE wrestling and planning new content, including seasons of "Stranger Things" and "Wednesday," to sustain growth amid intense competition. Investor reactions were mixed, with shares dropping slightly after the earnings release despite a strong year-to-date stock performance.