Billboard Announces Concert Series Featuring Grupo Frontera, Koe Wetzel at SXSW 2025

Billboard is returning to South by Southwest (SXSW) 2025 with its concert series, 'The Stage,' featuring three notable performances at the Moody Amphitheater from March 13 to 15. Texas country star Koe Wetzel will open the series on March 13, followed by Grupo Frontera, known for their contributions to Música Mexicana, on March 14. The finale will be headlined by electronic music artist John Summit on March 15. Tickets for the event will go on sale January 31, with a reserved amount available for existing SXSW Music and Platinum Badge holders. Hannah Karp, Billboard’s editorial director, emphasized the series' aim to celebrate diverse musical genres and connect fans with their favorite artists. More performers are expected to be announced in the coming weeks.