David Beckham Launches Honey-Based Snack Brand Nationwide

David Beckham, recently knighted and current co-owner of Inter Miami, has launched his first food brand, BEEUP, a honey-powered fruit snack designed to provide natural energy for active kids and families. Co-founded with entrepreneur Shaun Neff, BEEUP features nutrient-dense honey as a healthier alternative to refined sugars and is non-GMO, free from synthetic dyes and artificial flavors, and an excellent source of vitamins A, C, and E. The idea for BEEUP grew from Beckham's personal passion for beekeeping, which began as a hobby with his sons and evolved into a deep appreciation for honey's superfood benefits. The snacks come in three flavors—Very Berry, Tropical Mix, and Sour Watermelon—and are available online and in Target stores. Shaun Neff, known for building successful brands with celebrities, emphasizes the importance of authentic passion and attention to detail in the product's development and packaging. With Mike Keown as CEO, BEEUP aims to disrupt the $53 billion U.S. snack market by meeting growing consumer demand for healthier, natural ingredient options.