Livvy Dunne Joins Jake Paul's Brand W

LSU gymnast Livvy Dunne has entered a partnership with Jake Paul's men's care brand, W, marking her first brand ownership venture. The collaboration, which began after the two met at a summer party hosted by Fanatics CEO Michael Rubin, allows Dunne to leverage her social media prowess and reach, boasting over 13 million followers across platforms. W, which offers affordable personal care products like body wash and deodorant, aims to appeal to Gen Z consumers. Dunne expressed excitement about the partnership, emphasizing the alignment of her values with Paul's ambition and business success. She aims to provide a unique perspective in a traditionally male-dominated market, believing that women's needs in personal care are often overlooked. This partnership adds to Dunne's growing portfolio as she continues to establish herself as the highest-paid female college athlete.