Next Century Spirits acquires Kenny Chesney's Blue Chair Bay Rum

Kenny Chesney has sold his Blue Chair Bay Rum brand to North Carolina-based Next Century Spirits, while retaining a significant ownership stake and continuing to play a key role in the brand's future. Launched in 2013, Blue Chair Bay Rum has sold millions of cases and is known for its variety of flavors, including coconut and banana. Next Century Spirits aims to enhance its portfolio with this acquisition, highlighting the brand's 'endless potential.' Chesney expressed excitement about the partnership, noting that Next Century shares his passion for innovation and quality. Financial details of the deal have not been disclosed, but it marks a strategic step for Next Century as they expand into the premium rum category. The acquisition aligns with NCS's recent growth strategy, which includes several other brands in their portfolio.