Campbell Soup Co. Changes Name to Campbell's Co.

Campbell Soup Company has officially changed its name to Campbell's Company after shareholders approved the amendment. CEO Mark Clouse emphasized that this subtle change reflects the company's diverse portfolio beyond soups, which includes brands like Prego and Goldfish. Despite the name alteration, the iconic red and white soup labels will remain unchanged on packaging, affirming the company's commitment to its traditional consumer base. The decision comes amid stagnant soup sales, while snack sales have surged by 13% in 2023, prompting a rebranding effort to align with evolving market dynamics. This move follows a trend among food companies to shorten their names in order to emphasize broader product lines. The name change will take effect after the necessary filings with New Jersey regulators.