Apple Announces 2025 Pride Collection and Updates

Apple has launched its 2025 Pride Collection ahead of Pride Month, featuring a new Pride Edition Sport Band for Apple Watch, matching digital wallpapers for iPhones and iPads, and a Pride Harmony watch face. The $49 band, available in multiple sizes, is hand-assembled with unique, multicolored rainbow stripes to symbolize individuality within the LGBTQ+ community. The digital wallpapers and watch face, which animate and shift colors, will be released soon with watchOS 11.5, iOS 18.5, and iPadOS 18.5. The wallpapers incorporate original Pride flag colors as well as black, brown, pink, light blue, and white stripes to honor marginalized LGBTQ+ and transgender groups. Apple continues its tradition of financially supporting LGBTQ+ organizations worldwide and remains outspoken about these commitments, even as some tech companies pull back. The new collection is part of Apple’s ongoing efforts since 2016 to celebrate and support LGBTQ+ communities.