Bath & Body Works Apologizes for Candle Design

Bath & Body Works is facing significant backlash after the release of a holiday candle, 'Snowed In', whose design was compared to Ku Klux Klan hoods. Social media users quickly pointed out that the snowflake design resembled the pointed white hoods associated with the KKK, prompting outrage and calls for the product's removal. The company responded by issuing a public apology, stating their commitment to addressing mistakes and enhancing their design processes. This incident follows a previous controversy two years ago when the brand faced criticism for a culturally insensitive Black History Month campaign. Critics are emphasizing the need for greater cultural awareness and sensitivity in corporate branding. Bath & Body Works is now working to remove the candle from shelves and evaluate its future marketing strategies.