Shaquille O'Neal Launches Signature Fragrance Exclusively At JCPenney

NBA Hall of Famer Shaquille O'Neal has launched his first signature fragrance, simply named Shaquille O’Neal, exclusively available at JCPenney for an initial six-month period. The cologne, priced at $55 for a 4.2-ounce bottle, features a bold and smooth scent profile with notes of bergamot, grapefruit, black pepper, cardamom, suede, benzoin, tonka bean, amber, and musk, designed to embody strength, confidence, and presence. This fragrance launch expands O’Neal's seven-year partnership with JCPenney, where he already offers the popular XLG Big & Tall apparel line. The black bottle with metallic gold and copper details reflects Shaq’s larger-than-life brand and is positioned as an affordable luxury. Jo Osborne, JCPenney's SVP of Beauty, highlighted that celebrity fragrances are a top-performing category, and Shaq's ongoing collaboration with the retailer has been a customer favorite. This new fragrance venture adds to O'Neal's diverse business portfolio, which includes investments in food franchises, beverages, fitness, and entertainment.