Glen Powell Stars in Ram's Super Bowl Ad

Stellantis will feature its brands Ram and Jeep as the only automakers advertising during the 2025 Super Bowl, with a humorous twist on the classic tale 'Goldilocks and the Three Bears' in their campaign. The one-minute ad, titled 'Drive Your Own Story,' stars Glen Powell, who narrates a fantastical version of the story to his real-life niece and nephew, incorporating Ram trucks into the narrative. Directed by David Leitch, the ad showcases the various Ram models, while Powell battles a dragon and jumps over volcanoes. Stellantis' global CMO, Olivier Francois, emphasized the commercial's metaphor of choice, likening their diverse brand offerings to Goldilocks' quest for the perfect fit. The ad reflects Stellantis' strategy to stand out in a competitive market where many automakers are opting out of Super Bowl advertising this year. Viewers can expect the ad to air during a key moment in the game, highlighting both entertainment and brand identity.