AMC, Dolby Expand U.S. Theaters by 40 Locations

AMC Entertainment is set to expand its Dolby Cinema footprint in the U.S. by adding 40 new auditoriums by the end of 2027, representing a 25% increase that will bring the total to over 200 locations. This expansion is part of a strategic partnership with Dolby Laboratories, aimed at enhancing the premium moviegoing experience by providing state-of-the-art image and sound technologies. AMC's move to adopt Dolby Vision as its HDR technology underscores its commitment to delivering high-quality cinematic experiences, which have proven popular among audiences. The partnership comes at a time when premium formats are gaining significant traction at the box office, with Dolby Cinema achieving record grosses in recent years. Both companies emphasize that investing in immersive experiences is critical for attracting audiences back to theaters in the post-COVID landscape. The announcement also highlights upcoming releases scheduled for Dolby Cinema, further capitalizing on the growing demand for premium movie experiences.