CPOPwave Exhibition Unites 20 Leading Chinese Cultural IPs in Hangzhou

Chinese pop culture is gaining significant global traction, with the inaugural CPOPwave exhibition spotlighting 20 influential intellectual properties from novels, films, games, animations, and designer toys in Hangzhou. These cultural exports, including works like "The Wandering Earth" and "Honor of Kings," reflect China's expanding creative influence worldwide. Concurrently, China's luxury market is undergoing dynamic changes; despite a recent dip in luxury goods purchases, Chinese consumers remain a dominant force in global luxury spending, with projections indicating they will account for half of global luxury expenditure by 2025. The rebound in outbound tourism is driving new opportunities for luxury brands to engage Chinese travelers, supported by strategic insights from industry collaborations. However, some analysts question whether China's appetite for luxury goods is evolving, given the recent sales decline to the lowest level in a decade. Together, these developments illustrate the complex interplay of cultural influence and consumer behavior shaping China's global economic and cultural footprint.