FC Barcelona Returns Asia Preseason Tour Japan, South Korea

FC Barcelona is set to embark on its first Asian preseason tour since 2019, visiting Japan and South Korea as part of their 2025/26 preparations under new head coach Hansi Flick. The tour will feature three matches: against Vissel Kobe in Japan, followed by games versus FC Seoul and Daegu FC in South Korea, marking Barcelona's first visit to Korea in 15 years. These matches serve both as critical sporting tests and as opportunities to engage with millions of fans in Asia, where Barcelona has a significant commercial and social presence. Broadcast partnerships with DAZN in Japan and TV Chosun and Disney+ in South Korea highlight the club’s strategic media outreach in the region. Ticket sales are managed locally, with Rakuten Ticket handling Japanese sales and NOL Ticket for Korea, reflecting Barcelona's tailored market approach. The tour underscores Barcelona's commitment to strengthening business ties and expanding their brand influence in key Asian markets while preparing tactically for the upcoming season.